CONTEXT
- An international investment bank mandated Vero Advocacy to improve its internal government relations (GR) strategies by expanding its stakeholder engagement activities, gathering intel and insight, coordinating GR activities with leadership, and broadening understanding of key issues.
EXECUTION
- We engaged in in-depth discussions with all department executives about GR initiatives, priorities, and challenges, and then crafted GR strategy, engagement plans, and potential collaborations with the government. The strategy was put into action with regular check-ins and feedback loops with the leadership. We also provided regular reports as well as specific issue studies and stakeholder maps to keep the top leadership informed.
RESULTS
- Client’s internal GR efforts were more synchronized, leading to more cohesive, efficient, and impactful implementations. The bank had connected with new stakeholders beyond the traditional ones who present business opportunities and allow it to become a thought leader in key sectors.