CONTEXT
- An client in a travel sector encountered challenges with several B2B deals failing through, seemingly due to their unregistered status as an e-commerce platform. The client seeks to determine if these failures are due to business partners’ preemptive actions or perceptions, or if government’s influences are at play.
EXECUTION
- We consulted a range of relevant stakeholders anonymously, including the government, business, and local association personnels, to verify if the government has any role to play in such the matter and if other companies faced similar challenges. Based on insightful findings, we developed a set of recommendations to help our client navigate the issue strategically.
RESULTS
- The anonymous consultations yielded valuable insights and helped our client identify the likely reasons behind their unsuccessful B2B deals. Armed with this knowledge, the client is now equipped to approach the challenge more strategically and develop an effective action plan.