CONTEXT
- A global online travel booking client is a successful Board of Investment (BOI)-promoted company based in Bangkok. They want to position themselves to the government as a thought leader in the tech industry and a major contributor to and supporter of the regional technology hub promotion policy.
EXECUTION
- Vero Advocacy helped design government engagement strategy and facilitated engagements with the government’s top executives, aimed at raising awareness of the client’s reputation and contributions to Thailand’s tech ecosystem, as well as their commitment and readiness to supporting the government’s regional technology hub ambition.
RESULTS
- The client secured Prime Minister Srettha Thavisin’s and key government members’ visit at their office—the first time the PM visited private company’s workplace. The visit followed by MoU discussion with the BOI and the Ministry of Higher Education, Research and Innovation (MHESI).